Business breakthrough. How to be unique in a world where everything can be copied
If you want to survive - make breakthroughs! No matter how unique your product or service is, it will be quickly imitated by competitors. This means that in order to stay afloat, you must always be one step ahead. If you want to be ahead, change! Change your product, your approach to work. So did Procter & Gamble and Apple, Steinway and WeChat. Analyzing their experience, Howard Yu, a professor of management and innovation at the prestigious IMD business school in Switzerland, identifies five basic business principles. By adhering to them, you can make a breakthrough in business and take your company to a new level of income and success with customers. How to survive in a world where everything can be copied, and what role the leader plays in this, read the book "Business Breakthrough".
Details
ISBNs
—
978-5-04-117271-8
The year of publishing
—
November 2021, XNUMX
Number of pages
—
320
The weight
—
638 g
Details
2 160 din.
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If you want to survive - make breakthroughs! No matter how unique your product or service is, it will be quickly imitated by competitors. This means that in order to stay afloat, you must always be one step ahead. If you want to be ahead, change! Change your product, your approach to work. So did Procter & Gamble and Apple, Steinway and WeChat. Analyzing their experience, Howard Yu, a professor of management and innovation at the prestigious IMD business school in Switzerland, identifies five basic business principles. By adhering to them, you can make a breakthrough in business and take your company to a new level of income and success with customers. How to survive in a world where everything can be copied, and what role the leader plays in this, read the book "Business Breakthrough".
ISBNs
|
978-5-04-117271-8 |
Author
|
Yu Howard |
Серия
|
Top Business Awards |
The year of publishing
|
November 2021, XNUMX |
Number of pages
|
320 |
The weight
|
638 g |
Format
|
242x169x22 mm |
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